4 Underrated Skills Your Company Might be Neglecting

4 Underrated Skills Your Company Might be NeglectingAccording to Bruce Tulgan, Founder and Chairman of Rainmaker Thinking, companies that prioritize specific soft skills behaviors tend to have a stronger and more positive corporate culture. googletag.cmd.push(function() googletag.display(div-gpt-ad-1467144145037-0) ) Take Disney or the Marine Corps They prioritize outreach to young people and value qualities like loyalty and dedication. A profitable rental car chain has high profits and fast growthaccording to Tulgan, its because they emphasize self-presentation, quality, initiative, and problem-solving. ansicht results arent accidents theyre what happens when an organization focuses on its priorities and emphasizes them throughout the company.AlignmentCompany branding should be consistent and accessible slogans, images, messages that support the brands shared meaning- all should also be backed up by the prevailing company culture.ConsistencyAnyone whos ever worked an office job has probably gone to a corporate retreat or summit session or company wide love fest, listened to keynote speakers, participated (more or less willingly) in breakout sessions, brainstormed, presented, and watched company leaders synthesize takeaways or revamp the mission statement. Its inspiring and impressive and theres no way its all just bluster, right?Except then nothing happens. It was a waste of everyones time and the company obviously has a lot more mouth than money to put with it. Dont try to change corporate culture overnight, and definitely dont come up with buzzwords that sound great but remain utterly detached from what you actually do and how your employees behave.AccountabilityEven if you overseethe most Millennial crop of interns to ever sigh, check their phones, and make coffee at the rate it would take a burro to climb out of the Andes, its foolish to blame the generation gap entirely on them. Your company had a culture before they came along, and now that theyre here, your company culture has to adapt. They may surprise you with innovation or rapid adaptations to change if you accept and value them as contributors to the kollektiv instead of the whippersnappers snapchatting in the break room.That said, its fine if your company culture involves no personal media at workjust make sure youre not also insisting they maintain vibrant social media company profiles, because that contrast just makes you look petty.Self-AssessmentWhat do you value? How is that reflected in the work you prioritize, the people you support, and the work you produce? Would a newcomer to your company agree that theres a positive culture? Is there cohesion? Retention? Is morale high or resigned? From your earliest stages of hiring interviews to your highest levels of company goal-setting, make sure youre reinforcing the culture that you want to represent you and your brand.How to Unlock the Power of Soft SkillsRead More at Huffington Post